The Balanced Scorecard Approach 
Research, Tools and Favorite Videos on Major Trends(0)
Welcome AIPAGIA Members! On March 17th 2012, I had the honor and privilege to present to a very special industry group, AIPAGIA. While my attendance was brief, the time I spent with the members of this industry group was incredible. It was very reminiscent of my past participation at similar conferences when I was a… Read More ›
Harnessing Multichannel Marketing for Strategic Advantage
“Sustainable competitive advantage no longer arises exclusively from position, scale, and first-order capabilities in producing or delivering an offering. All those are essentially static. So where does it come from? Increasingly, managers are finding that it stems from the “second-order” organizational capabilities that foster rapid adaptation. Instead of being really good at doing some particular… Read More ›
Using the Balanced Scorecard Approach for Better Strategy Execution
Back in the early 1990s, when I worked at CIGNA International and just returned from an assignment in Hong Kong, I learned that a new strategic initiative was underway in the domestic Property and Casualty division. In fact, this was the first time I had ever heard of the Balanced Scorecard approach and was about… Read More ›
